LinkedIn Branding
“LinkedIn is useless.” (Really?)
LinkedIn is noisy, but good writing still reaches decision-makers. Here’s why companies should use LinkedIn to build attention, trust and create demand.
Why your company needs an influencer
How influencers help companies tell human stories, reach new audiences and make messages travel beyond the corporate LinkedIn page.
How Swee Heng sold me bread before I knew I needed it
Swee Heng’s café guide is a lesson in B2B thought leadership: teach customers something useful, create demand and sell without sounding like an ad.
Getting a board advisory position via LinkedIn
How long-form LinkedIn content can make your expertise visible, build credibility and create board advisory opportunities without cold pitching.
What I learnt from LinkedIn Top Voices
Lessons from LinkedIn Top Voices on using stories, specific expertise and useful ideas to build a credible presence without sounding salesy.