For Business
How to Build an Employer Brand That Attracts Top Talent
How can an employer brand attract strong candidates? Make the work, the people and the future easy to picture. Examples from Tesla, Netflix, Patagonia and Sheng Siong show…
How Does the LinkedIn Algorithm Work? What My Posts Show
How does the LinkedIn algorithm work? There is no dependable shortcut. My own posts suggest that useful ideas, relevant readers and a sustainable posting pace matter more than…
Is LinkedIn Useful for Professionals? Why Writing Still Matters
Is LinkedIn useful for professionals? It can be when the people you want to reach are already thinking about work. Clear writing helps readers remember your ideas before…
How Can Companies Communicate More Clearly on LinkedIn?
Official posts have their place. But a CEO, senior leader or credible outside voice can help a company explain something in plain English and reach people beyond its…
What Makes Thought Leadership Effective? Lessons from Swee Heng
Swee Heng’s café guide showed me what good LinkedIn thought leadership looks like in Singapore: help people understand a future choice before they are ready to buy.
What Makes a Good Executive LinkedIn Post? Lessons from Top Voices
Three things I learnt from LinkedIn Top Voices about executive LinkedIn content: start with a detail people will stop for, share a thought only you can make, and…